IMAGE: AMBAR DEL MORAL/MASHABLE
App notifications—they're bad! But app notifications that are basically advertisements? Actually the worst!
Facebook doesn't care. It's urging users of Messenger, one of the social network's Snapchat clones, to open the app and enjoy a variety of "festive frames and stickers" this New Year's Eve.
The notification—which you might've received on your phone Thursday—is an open invite to explore Messenger's not-so-well-advertised snapping features. Open the app, and you'll see a circle at the bottom of your screen, emblazoned with "2017"
Messenger, which Facebook aggressively foisted upon users by disabling the direct messaging feature in the core Facebook app, is said to have over 1 billion monthly users. The social network has reportedly struggled with a decline in personal sharing recently, meaning people aren't posting as much about themselves, including photos and videos. While Snapchat is considerably smaller than Facebook—150 million daily users versus 1.18 billion—it's designed for intimate sharing, and thus, it's edged in on an important part of Facebook's turf.
So: Facebook copies Snapchat at every opportunity and blasts its users with annoying smartphone notifications to ensure everyone's aware of the new features.
Source: mashable
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